Asyad Group is set to take part, as a Platinum Sponsor, in the 6th annual Omani Society for Human Resource Management (OSHRM) Conference, “The New Era of Work”, taking place on February 7-9 at the Oman Convention & Exhibition Centre in Muscat.

In line with its people-first culture, Asyad’s participation at OSHRM reaffirms the Group’s commitment to a people-centric approach built on investment in skills, experiences and tools that build the capacities of its human resources.

Asyad Group designed its unified people-first culture with the aim of creating a nurturing workplace to foster collaboration and innovation across the group, building the group’s competitiveness amongst regional and global players. Asyad’s people-centric approach also enables the group to further advance the growth of the Sultanate’s economy by developing Omani leaders who drive change and innovation to deliver Oman’s logistics sector goals and projects.

During the conference, Asyad will present its journey in crystallizing its core values, derived from the Group's purpose and vision, and showcase how the group is enacting and translating them into daily conduct by every Asyad employee. These shared values are forged in one single institutional culture focused on investing in promising talents and equipping the leaders of tomorrow with global expertise and comprehensive learning programs that combine professional education with world-class successful experiences and global market research. More importantly, the global integrated logistics provider has successfully developed a unified culture that acts as the optimal vehicle to deliver Asyad’s strategy and objectives, as it instills key values that consolidate the group’s position as the employer of choice in Oman.

With a regional and global audience, OSHRM conference is an ideal platform for Asyad to share its journey in building the Asyad way culture with strategic partners and show pathways to develop competitive Omani leaders who excel at decision-making and shaping a sustainable future for the logistics sector.