GLOBAL
NEWS

• Develop an annual marketing plan in conjunction with the other related department. This should detail theyear’s activity to meet agreed company objectives.


• Develop and implement marketing plans to meet established targets.


• Contribute to business planning at the executive level to develop a marketing strategy consistent with the Asyad overall mission, vision and objectives.


• Define advertising objectives, recommend choice of media and allocate resources so advertising campaigns are effective, economical and appropriate for intended audience. Select and manage ongoing relationships with vendors.


• Adjust marketing strategy and plans to meet changing markets and competitive conditions.


• Liaise with other managers to ensure marketing activities are integrated with other parts of the business and align with the overall corporate objectives. Lead, direct, evaluate and develop a team of marketing professionals.


• Achieve frequent, timely and positive media coverage across all available media.


• Conduct market research and competitive brand positions / benchmarking


• Review & incorporate marketing requirements from senior management


• Identify marketing requirements for external stakeholders


• Develop a budget for corporate marketing


• Develop media buying plan to achieve marketing objectives


• Manage media agencies in content development for traditional and digital media in line with media brief


• Manage execution of marketing events in line with the strategy


• Monitor execution of marketing & communication activities as per individual plans


• To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.


• Develop ASYAD branding strategy, by:
  • Identifying target segments for branding (e.g. customers, investors, partners, operating companies, etc.)
  • Analysing ASYAD current brand perceptions, e.g. through interviews and focus groups
  • Researching the brand positioning of major competitors and peers of ASYAD
  • Developing the imperatives/objectives ASYAD future positioning/branding
  • Formulating the branding strategy
  • Design brand applications for on-screen and offline use, from .ppt templates to coffee mugs
  • Develop and maintain a branding guidelines document, to ensure consistent implementation of ASYAD brand identity across the companies of the Group
  • Monitor the implementation of the branding strategy, and measure its effectiveness and impact based on defined criteria and measurement methods
  • In case of using external support for the above (e.g. from a branding agency), lead the definition of ASYAD requirements, the technical evaluation of the bidders, and the management of the selected provider

• Bachelor’s Degree in Business Administration or any related subject
• Post-graduate degree in business, marketing is preferred
• Professional qualification / certification from a relevant professional body is preferred 

Experience

• Minimum of 8 years of relevant marketing experience
• Good knowledge of transport and logistics industry is preferred

• Excellent communication skills (oral, written, presentation)
• Strong project management skills (including change management)
• Strong people development skills (management, coaching and mentoring)
• General computer literacy (Microsoft Office e.g. Word, Excel, PowerPoint, etc.) mandatory
• Strong knowledge of social media platforms (Facebook, Twitter, LinkedIn, etc.)
• Experience in managing external vendors (e.g. event management companies, advertising companies, graphic designers, etc.), or working for such companies, is mandatory
• Fluent English language is mandatory
• Fluent Arabic language is preferred