Skip to Content

GLOBAL
NEWS

scroll

ASYAD - 0032 - Marketing Director

Marketing and Communications
PURPOSE:
The position of Marketing Manager is responsible to manage day-to-day marketing programmes and activities so that they meet the ASYAD's short and long-term business objectives, comply with regulations and standards, and protect the organization's public reputation.


KEY ACCOUNTABILITIES: 


  • Develop an annual marketing plan in conjunction with the other related department. This should detail theyear’s activity to meet agreed company objectives.

  • Develop and implement marketing plans to meet established targets.

  • Contribute to business planning at the executive level to develop a marketing strategy consistent with the Asyad overall mission, vision and objectives.

  • Define advertising objectives, recommend choice of media and allocate resources so advertising campaigns are effective, economical and appropriate for intended audience. Select and manage ongoing relationships with vendors.

  • Adjust marketing strategy and plans to meet changing markets and competitive conditions.

  • Liaise with other managers to ensure marketing activities are integrated with other parts of the business and align with the overall corporate objectives. Lead, direct, evaluate and develop a team of marketing professionals.

  • Achieve frequent, timely and positive media coverage across all available media.

  • Conduct market research and competitive brand positions / benchmarking

  • Review & incorporate marketing requirements from senior management

  • Identify marketing requirements for external stakeholders

  • Develop a budget for corporate marketing

  • Develop media buying plan to achieve marketing objectives

  • Manage media agencies in content development for traditional and digital media in line with media brief

  • Manage execution of marketing events in line with the strategy

  • Monitor execution of marketing & communication activities as per individual plans

  • To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.

  • Develop ASYAD branding strategy, by:

    • Identifying target segments for branding (e.g. customers, investors, partners, operating companies, etc.)
    • Analysing ASYAD current brand perceptions, e.g. through interviews and focus groups
    • Researching the brand positioning of major competitors and peers of ASYAD
    • Developing the imperatives/objectives ASYAD future positioning/branding
    • Formulating the branding strategy
    • Design brand applications for on-screen and offline use, from .ppt templates to coffee mugs
    • Develop and maintain a branding guidelines document, to ensure consistent implementation of ASYAD brand identity across the companies of the Group
    • Monitor the implementation of the branding strategy, and measure its effectiveness and impact based on defined criteria and measurement methods
    • In case of using external support for the above (e.g. from a branding agency), lead the definition of ASYAD requirements, the technical evaluation of the bidders, and the management of the selected provider

QUALIFICATION, SKILLS, AND EXPERIENCE:

Qualifications
  • Bachelor’s Degree in Business Administration or any related subject
  • Post-graduate degree in business, marketing is preferred
  • Professional qualification / certification from a relevant professional body is preferred 

Experience

  • Minimum of 8 years of relevant marketing experience
  • Good knowledge of transport and logistics industry is preferred

Skills
  • Excellent communication skills (oral, written, presentation)
  • Strong project management skills (including change management)
  • Strong people development skills (management, coaching and mentoring)
  • General computer literacy (Microsoft Office e.g. Word, Excel, PowerPoint, etc.) mandatory
  • Strong knowledge of social media platforms (Facebook, Twitter, LinkedIn, etc.)
  • Experience in managing external vendors (e.g. event management companies, advertising companies, graphic designers, etc.), or working for such companies, is mandatory
  • Fluent English language is mandatory
  • Fluent Arabic language is preferred


Interested applicants are invited to submit their resumes at hr@asyad.om, no later than Sunday 17 February 2019.

Share

Oman National Transport Company MWASALAT

MWASALAT was founded in 1972 and is the leading public transport company in the Sultanate of Oman. Read more

Port Sultan Qaboos

Port Port Sultan Qaboos (PSQ) is situated in the Gulf of Oman at the entrance to the Arabian Gulf. Read more

Dubai

Clive Figueiredo Barwil Dubai (LLC) Wilhelmsen Ships Service (WSS) Read more

Bahrain

Almoayed Wilhelmsen Ltd. Read more

Iraq

Sama Al Barrak Shipping Co. Read more

India

Seabridge Marine Agencies Pvt. Ltd. Read more

Qatar

FIRST SHIPPING AGENCY WLL. Read more

Saudi Arabia

HAJI ABDULLAH ALIREZA & CO. LTD Read more

Kuwait

Alghanim Barwil Shipping Co. W.L.L. Read more

Head Office: Yahya Al Salmi

Read more

LNG Shipping

Asyad’s evolution as one of the world’s fastest growing national shipping lines began with a modest fleet of LNG ships. Read more

Oman Charter Company

Oman Charter Company oversees the group’s expanding chartering and broking activities. Read more

Container Shipping

Connecting Omani ports with those in the Arabian Gulf is a key objective of Asyad’s strategy to spur stronger trade ties between the Sultanate and the wider region. Read more

Oman Ship Management

A wholly owned subsidiary, Oman Ship Management Company SAOC (OSMC) was set up in 2004 to provide technical services in the operation and management of OSC’s expanding national fleet. Read more

Oman National Transport Company “MWASALAT”

MWASALAT was founded in 1972 and is the leading public transport company in the Sultanate of Oman. Read more

Port of Khasab

Port of Khasab is positioned at the northern end of Oman, in the Musandam Governate facing the Strait of Hormuz. Read more

Port Shinas

Port Shinas’s expansion since 1996 serves as a prime example of the Sultanate’s rapid economic development in recent decades. Read more

Port Suwaiq

Port Suwaiq’s strategic location, situated between Muscat and Sohar, makes it ideal for global logistics customers seeking rapid access to Oman and the wider region. Read more

INDUSTRIAL WORK & STEEL STRUCTURE

Asyad Drydock facilities can also be made available to industrial projects, especially those involving steel structures such as bridges, pilings, RSJ’s etc. Read more

OFFSHORE RIG REPAIR & CONVERSION

Apart from all types of ships, the graving docks at Asyad Drydocks, can also comfortable handle the repairs of jack-up rigs and other offshore structures. Read more

Share

ASYAD SHOWCASES ITS PRIVATE SECTOR PARTNERSHIP PLANS ON GLOBAL STAGE

Read more

ASYAD GROUP ANNOUNCES ITS DIVESTMENT OF IMCO

Asyad Group announced its divestment of the International Maritime College Oman (IMCO) in favour of the National University of Science and Technology

Read more

OMAN AND TANZANIA SIGN PACT TO BOOST SERVICES

Asyad Group, represented by Oman Post and Asyad Express announced entering the Tanzanian market through signing a Memorandum of Understanding (MoU) with Shirika La Posta Tanzania (Tanzania Post Corp-TPC) to boost postal services and e.trade solutions between the two countries.

Read more

Khazaen Dry Port sings agreement with DB Schenker

Khazaen Dry Port (KDP) signed a service agreement with DB Schenker – the global logistics giant – in Oman (formally known as Schenker Khimji’s LLC) to use facilities and services provided by KDP to enhance its customers’ experience further.

Read more

TANZANIA’S PRESIDENT EXPERIENCES OMANI LOGISTICS EXCELLENCE IN A HISTORIC VISIT TO ASYAD GROUP

Read more

OMAN POST AND ASYAD EXPRESS INTRODUCING THE FIRST E-LOCKER PARCEL MACHINE NETWORK ACROSS OMAN

Oman Post and Asyad Express Group partners with Oman Petroleum and Real Estate companies to install e-locker parcel network- providing convenience and accessibility to their customers

Read more

ASYAD SUPPORTS 5 LOCAL E-COMMERCE COMPANIES THROUGH TOMOOH INCUBATOR PROGRAM

Asyad Group signed agreements with 5 SMEs forming the second batch joining Tomooh Incubator Program, which aims at building a vibrant e-commerce community supported by a thriving logistics sector.

Read more

ASYAD GROUP CELEBRATES A SAFE WORKPLACE

Asyad Group joins corporations and enterprises around the world in celebrating the annual World Day for Safety and Health at Work on 28 April this year focusing on enhancing social dialogue towards a positive culture of safety and health.

Read more

OMAN POST & ASYAD EXPRESS SIGNS LANDMARK DEAL WITH WUJHA REAL ESTATE

Oman Post and Asyad Express signed a partnership agreement with WUJHA Real Estate, a leading real estate service provider and developer, to invest, design, and develop plots in line with its land investment plans.

Read more

OMAN POST & ASYAD EXPRESS CONTINUES TO EMPOWER PRIVATE SECTOR AND SMEs

Oman Post and Asyad Express has announced, in co-operation with Oman's Small and Medium Enterprises Development Authority (Riyada), the opening of registration for small and medium enterprises, as of 17th of April and for a period of one week, for the provision of postal and last-mile delivery services in various governorates of the Sultanate.

Read more

KHAZAEN DRY PORT LAUNCHES ITS ALL-NEW LCL SOLUTION

Khazaen Dry Port launched a less-than-container load (LCL) shipping solution.

Read more

OMAN POST AND ASYAD EXPRESS OFFERS EXCITING NEW RAMADAN PROMOTION

Oman Post and Asyad Express, a member of Asyad Group, is launching a special promotion for the holy month of Ramadan on individual and corporate postal box services

Read more

ASYAD GROUP ACQUIRES AL AMEEN STORES AND REFRIGERATION

Asyad announced the acquisition of 100 percent stake of Al Ameen Stores and Refrigeration Company

Read more

ASYAD PORTS SETS A NEW MILESTONE WITH IMS CERTIFICATION

The IMS certification covers all ports to ensure quality and standardization

Read more

OMAN POST & ASYAD EXPRESS SIGN A PARTNERSHIP AGREEMENT WITH OMNIVA (ESTONIA POST)

Oman Post & Asyad Express has signed a strategic partnership agreement with Omniva - Estonia Post.

Read more

ASYAD SHOWCASES ITS CLEAN ENERGY INITIATIVES IN OMAN SUSTAINABILITY WEEK

Read more

Salalah Free Zone an Economic Platform for Petrochemical and Processing Industries

Salalah Free Zone (SFZ), a member of Asyad Group, continues to consolidate its logistics role in supporting the petrochemical and natural materials processing sectors and to make headway in attracting international investments and contributing to the diversification of Oman’s revenue streams.

Read more

ASYAD Group CEO Speech in the Opening of Port of Duqm

Read more

OMAN POST & ASYAD EXPRESS PUTS PEN TO PAPER WITH FIRST SME IN OMAN TO OPEN SERVICE POSTAL TOUCHPOINT

Oman Post & Asyad Express signed a precedent-setting agreement with “One Way Travel Tourism LLC”, to provide a postal touchpoint

Read more

ASYAD SHIPPING SIGNED MOU WITH JAPANESE GIANT SUZUE CORPORATION

Asyad Shipping, a part of Asyad Group, has signed a memorandum of understanding (MOU) with the Japanese Shipping Giant, Suzue Corporation.

Read more