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ASYAD - 0032 - Marketing Director

Marketing and Communications
PURPOSE:
The position of Marketing Manager is responsible to manage day-to-day marketing programmes and activities so that they meet the ASYAD's short and long-term business objectives, comply with regulations and standards, and protect the organization's public reputation.


KEY ACCOUNTABILITIES: 


  • Develop an annual marketing plan in conjunction with the other related department. This should detail theyear’s activity to meet agreed company objectives.

  • Develop and implement marketing plans to meet established targets.

  • Contribute to business planning at the executive level to develop a marketing strategy consistent with the Asyad overall mission, vision and objectives.

  • Define advertising objectives, recommend choice of media and allocate resources so advertising campaigns are effective, economical and appropriate for intended audience. Select and manage ongoing relationships with vendors.

  • Adjust marketing strategy and plans to meet changing markets and competitive conditions.

  • Liaise with other managers to ensure marketing activities are integrated with other parts of the business and align with the overall corporate objectives. Lead, direct, evaluate and develop a team of marketing professionals.

  • Achieve frequent, timely and positive media coverage across all available media.

  • Conduct market research and competitive brand positions / benchmarking

  • Review & incorporate marketing requirements from senior management

  • Identify marketing requirements for external stakeholders

  • Develop a budget for corporate marketing

  • Develop media buying plan to achieve marketing objectives

  • Manage media agencies in content development for traditional and digital media in line with media brief

  • Manage execution of marketing events in line with the strategy

  • Monitor execution of marketing & communication activities as per individual plans

  • To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.

  • Develop ASYAD branding strategy, by:

    • Identifying target segments for branding (e.g. customers, investors, partners, operating companies, etc.)
    • Analysing ASYAD current brand perceptions, e.g. through interviews and focus groups
    • Researching the brand positioning of major competitors and peers of ASYAD
    • Developing the imperatives/objectives ASYAD future positioning/branding
    • Formulating the branding strategy
    • Design brand applications for on-screen and offline use, from .ppt templates to coffee mugs
    • Develop and maintain a branding guidelines document, to ensure consistent implementation of ASYAD brand identity across the companies of the Group
    • Monitor the implementation of the branding strategy, and measure its effectiveness and impact based on defined criteria and measurement methods
    • In case of using external support for the above (e.g. from a branding agency), lead the definition of ASYAD requirements, the technical evaluation of the bidders, and the management of the selected provider

QUALIFICATION, SKILLS, AND EXPERIENCE:

Qualifications
  • Bachelor’s Degree in Business Administration or any related subject
  • Post-graduate degree in business, marketing is preferred
  • Professional qualification / certification from a relevant professional body is preferred 

Experience

  • Minimum of 8 years of relevant marketing experience
  • Good knowledge of transport and logistics industry is preferred

Skills
  • Excellent communication skills (oral, written, presentation)
  • Strong project management skills (including change management)
  • Strong people development skills (management, coaching and mentoring)
  • General computer literacy (Microsoft Office e.g. Word, Excel, PowerPoint, etc.) mandatory
  • Strong knowledge of social media platforms (Facebook, Twitter, LinkedIn, etc.)
  • Experience in managing external vendors (e.g. event management companies, advertising companies, graphic designers, etc.), or working for such companies, is mandatory
  • Fluent English language is mandatory
  • Fluent Arabic language is preferred


Interested applicants are invited to submit their resumes at hr@asyad.om, no later than Sunday 17 February 2019.

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