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ASYAD - 0031 - Communication Director

Marketing and Communications
JOB PURPOSE:
To formulate and execute ASYAD’s corporate marketing and communications strategy, in order to ensure a strong corporate brand equity for ASYAD and improve its brand awareness, in line with the corporate brand and within budget.

KEY ACCOUNTABILITIES: 

  • Define communication objectives for target audience by:
    • Segmenting the target audience based on the defined branding strategy
    • Reviewing and incorporating communication requirements from senior management
    • Identifying communication needs and objectives for external stakeholders
    • Understanding communication needs and objectives for employees

  • Develop the communication strategy including the:
    • Elements of the communication mix (e.g. advertising, public relations, direct marketing)
    • Budget for corporate communication, based on the selected communication elements and unplanned needs      

  • Oversee the execution of the communication strategy by:
    • Selecting external media agencies to act as partners for elements of the communication strategy
    • Finalizing the communication strategy with the selected media agency
    • Agreeing on communication execution tracking framework with media agency
    • Tracking the communication execution with the help of the external media agency

  • Monitor the implementation of the communication strategy, and measure its effectiveness and impact based on defined criteria and measurement methods

 

  • Event planning and execution:
    • Organize different corporate events, including conferences, seminars, etc.
    • Ensure the delivery of objectives and requirements for events
    • Contract the services of vendors (e.g. event management company; creative agencies, etc.) necessary for delivering the event
    • Secure and coordinate venue locations and logistics
    • Source and gather targeted invitation lists
    • Follow-up on events in order to determine their impact, success and to determine areas of future improvement

 

QUALIFICATION, SKILLS, AND EXPERIENCE

Qualifications

  • Bachelor’s Degree in Business Administration or any related subject
  • Post-graduate degree in business, marketing or communications is preferred
  • Professional qualification / certification from a relevant professional body is preferred

Experience

  • Minimum of 8 years of relevant communications experience
  • Good knowledge of transport and logistics industry is preferred

Skills

  • Excellent communication skills (oral, written, presentation)
  • Strong project management skills (including change management)
  • Strong people development skills (management, coaching and mentoring)
  • General computer literacy (Microsoft Office e.g. Word, Excel, PowerPoint, etc.) mandatory
  • Strong knowledge of social media platforms (Facebook, Twitter, LinkedIn, etc.)
  • Experience in managing external vendors (e.g. event management companies, advertising companies, graphic designers, etc.), or working for such companies, is mandatory
  • Fluent English language is mandatory
  • Fluent Arabic language is preferred

Interested applicants are invited to submit their resumes at hr@asyad.om, no later than Sunday 17 February 2019.

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