ASYAD - 0031 - Communication Director
To formulate and execute ASYAD’s corporate marketing and communications strategy, in order to ensure a strong corporate brand equity for ASYAD and improve its brand awareness, in line with the corporate brand and within budget.
KEY ACCOUNTABILITIES:
- Define communication objectives for target audience by:
- Segmenting the target audience based on the defined branding strategy
- Reviewing and incorporating communication requirements from senior management
- Identifying communication needs and objectives for external stakeholders
- Understanding communication needs and objectives for employees
- Develop the communication strategy including the:
- Elements of the communication mix (e.g. advertising, public relations, direct marketing)
- Budget for corporate communication, based on the selected communication elements and unplanned needs
- Oversee the execution of the communication strategy by:
- Selecting external media agencies to act as partners for elements of the communication strategy
- Finalizing the communication strategy with the selected media agency
- Agreeing on communication execution tracking framework with media agency
- Tracking the communication execution with the help of the external media agency
- Monitor the implementation of the communication strategy, and measure its effectiveness and impact based on defined criteria and measurement methods
- Event planning and execution:
- Organize different corporate events, including conferences, seminars, etc.
- Ensure the delivery of objectives and requirements for events
- Contract the services of vendors (e.g. event management company; creative agencies, etc.) necessary for delivering the event
- Secure and coordinate venue locations and logistics
- Source and gather targeted invitation lists
- Follow-up on events in order to determine their impact, success and to determine areas of future improvement
QUALIFICATION, SKILLS, AND EXPERIENCE
Qualifications
- Bachelor’s Degree in Business Administration or any related subject
- Post-graduate degree in business, marketing or communications is preferred
- Professional qualification / certification from a relevant professional body is preferred
Experience
- Minimum of 8 years of relevant communications experience
- Good knowledge of transport and logistics industry is preferred
Skills
- Excellent communication skills (oral, written, presentation)
- Strong project management skills (including change management)
- Strong people development skills (management, coaching and mentoring)
- General computer literacy (Microsoft Office e.g. Word, Excel, PowerPoint, etc.) mandatory
- Strong knowledge of social media platforms (Facebook, Twitter, LinkedIn, etc.)
- Experience in managing external vendors (e.g. event management companies, advertising companies, graphic designers, etc.), or working for such companies, is mandatory
- Fluent English language is mandatory
- Fluent Arabic language is preferred
Interested applicants are invited to submit their resumes at hr@asyad.om, no later than Sunday 17 February 2019.
Wilhelmsen Towell Co: Duqm
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